Trade fair debut at the Gründermesse Mönchengladbach

Two by two metres, a freshly printed one-pager and an idea: on 6 November 2025, CABITREE stood at a trade fair for the first time, the Gründermesse in Mönchengladbach.

The stand was deliberately simple. We were not there to look finished. We were there to listen: how do craftspeople, founders and visitors react to the idea of documenting the history of wood without gaps? Which questions come first: about the material, the technology or the proof?

What we took away

The conversations were more open and more concrete than expected. Many visitors knew the problem from their own experience: declarations of origin that nobody can verify, and paperwork that takes more time than the actual work. Some conversations turned into follow-up meetings and invitations to further events in the region, the beginning of our regional network.

The one-pager from back then is outdated by now. What has stayed is the experience that the idea answers questions people are actually asking in practice.

The months that followed belonged to work behind the scenes, on the material and on the concept.